Social Commerce Psychology of Shoppers.
From TabJuice: “When you combine the power of the mind and the force of social shopping, you have a mighty confabulation of social rules and subconscious needs. Together, these things play into the psychology of social commerce. Psychologists have defined six universal heuristics or learning methods that have been seen in shoppers and are now being seen in social commerce.”
Aaron Lee on iStrategy blog discusses this infographic and added some tips on how these principles might be applied.